Participants & Voting
Bon appetit!
11 CADOGAN GARDENS
BEST FLORAL DISPLAY
BIRLEY BAKERY
HIGHLY COMMENDED
NATIONAL ARMY MUSEUM
INNOVATION AWARD
BEEBOON
PEOPLE'S CHAMPION
…At Sloane
Gold
…At Sloane
Chelsea lovers are invited to feast their eyes on a decadent, irresistible display seen across the façade of …At Sloane, in the heart of Chelsea.
Titled ‘Ma Cerise’, meaning ‘my cherry’ in French, the design features rich blends of velvet carnations, in hues that are reminiscent of the finest Bordeaux, artfully arranged to create an alluring image of voluptuous cherries. The cherry was selected because it is symbolic of love, being a ripe, sensuous and irresistible fruit. Constructed using natural moss, the cherries range in size, with some being up to 1 metre, set to be hung from ornate stalks made from clematis vine with copper gilding. The entire design combines discreet British charm with timeless luxury and Parisian flair, in the same way that the hotel itself does, offering guests an experience akin to staying in an art collector’s chic private home.
The impressive structural make-up and the deep, decadent colour scheme for this display has been developed by the famous Wild at Heart expert florist designer, specifically to complement …At Sloane’s stand-out interiors. References to the rich, lush palette of crimsons and burgundies hidden inside (as seen in the sultry Chartres-stained glass windows, the elaborate textiles and the eclectic collection of objets d’art) can be seen in this unique and enticing Chelsea in Bloom display.
Celebrating intimacy and playfulness, this luscious interpretation of ‘Floral Feasts’ puts temptation and seduction at the forefront. Decadence is in the detail, as it is inside …At Sloane, for all those in the know who visit. The same playfulness can be experienced inside the hotel, which has been refined with couples in mind. ‘Love’ lighting at the touch of a button, walls featuring romantic trysts in black-and-white photo form, bespoke curated libraries in each room, and Pillow Talk cards decks make for a truly seductive stay.
11 Cadogan Gardens
Gold
11 Cadogan Gardens
Transporting you into a whimsical realm, the installation at 11 Cadogan Gardens features bees delicately feasting on a bountiful array of vibrant flowers.
Enchanting bee-friendly gardens surround the stunning Queen Bee throne, the perfect photo spot. A beautiful meadow-scape of plants and flowers flanks the steps leading to the throne, while a natural half-arch of bee-friendly flowers, plants, and honeycombs – filled with delicious floral honey – welcomes guests at the entrance. A swarm of bees flies off from the throne towards a hanging beehive, dripping towards a honey pot, completing the enchanting scene. Discreetly nestled among the plants are pollen-spreading insects like snails and butterflies, adding to the natural beauty.
Our display not only showcases the intricate relationship between pollinators bees and flowers and the harmonious symphony of nature’s beauty but also underscores the critical importance of bees in the world. Bees are essential for pollinating the crops that produce our food and maintaining the health of our natural ecosystems.
Join us to marvel at this mesmerizing celebration of nature and gain a deeper appreciation for the intricate dance of pollinators and flowers that sustains life on Earth.NB: Our display uses responsibly sourced flowers and plants supported by biodegradable floral foam that’s sustainable, while also supporting local and small artisan businesses wherever possible. This approach aligns with the hotel’s focus on local produce and sustainability
Aesop
Merit
Aesop
We will be activating at Aesop Duke of York once again this year with a largescale floral display in collaboration with florist Fjura, with our take on the theme of ‘Floral Feasts’. We have a concept that is in motion with Fjura which is all inspired by the architecture of space and the Brazilian references in the design, looking to bring a feast for the eyes through colour, form and materiality.
Alo Yoga
Silver
Alo Yoga
A Mediterranean citrus wonderland of wellness, clean living and healthy feasting created by London florist, Alice Strange. The shop front draws on citrus scented florals and healthy living with particular reference to lemons, olive oil and chamomile. The entrance archway is created from a mix of British Summer foliage, locally grown and sourced with wired in real lemons and grapefruits, the façade and window dressed with mostly Lincolnshire home grown flowers and foliage which include flowering herbs, chamomile and grasses. Seasonal flowers will include white delphiniums and scented peonies with trailing natural luscious foliage. Sustainability and sunny Mediterranean natural living and feasting is referenced to throughout with natural materials only using wicker basket planters, and only water, chicken wire and zero floral foam throughout to create the installation. Basketfuls of lemons and grapefruits adorn the shop to promote feasting that supports sustainability of the planet and to denote sunny, healthy, clean daily living.
Amaffi
Silver
Amaffi
In response to the brief ‘Floral Feasts’, Neill Strain was inspired by the ultra-romantic and gentle notes of Amaffi’s stunning Aphrodita fragrance and the Grecian Flower Festival, Anthestiria to create a luxurious Greek God’s flower feast.
The ancient festival of Anthestiria was held in honour of Dionysus, the god of wine and pleasure. This three-day festival was also considered a celebration of souls, plants and flowers during which the re-birth of man and nature were celebrated.
In Paphos, Anthesteria also includes celebrations in honour of the Goddess of Love, Aphrodite, who, according to the myth, was born from the foam of the sea not far from the city. A personification of love, Aphrodita envelopes the wearer in rose centifolia, magnificent peony and patchouli. Fresh flowers are the heart of Neill’s floral sculpture, which has unmistakable Grecian influences.
The design focuses on a Life size sculpture of Aphrodite, graceful in white and gold, she’s lifted from the perfume’s bottle, gliding elegantly through the vibrant, fragrant fresh blooms.
Two stone Greek urns with fresh Olives trees are umbrellaed by a floral garland of approximately.
12m in length. The garland will incorporate roses, Spray roses, Dianthus, Anthuriums, Amaranthus, and Achillea with accents of Mediterranean foliage and fruits.
The floral garland will grow from the floor surrounding the urns and trees, up and over to the other side of the window and around the Aphrodite statue.
The soft, warm tonal palette of the blooms incorporates hues of pinks, oranges and yellows which are striking against the lush greens of the foliage – a sun setting over Mediterranean olive groves.
Andreas Kale Street
Merit
Andreas Kale Street
Our new restaurant Kale Street will celebrate Chelsea in Bloom with a tribute to the film Ratatouille and everybody’s favourite gastronomic rodent Remy.
Our stunning display created by our floristry team will encapsulate the very essence of fine food and will be good enough to eat. You will be able to dine alongside our display on Chelsea Green and try our flower inspired dishes, drinks and cocktails expertly crafted for this most special occasion.
Anine Bing
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Anine Bing
The ANINE BING 2024 Chelsea in Bloom displays are inspired by Scandinavian simplicity and American energy. Celebrating the botanical heritage of Chelsea and the iconic rose, the in-store bespoke displays use white tea roses, fresh peonies, along with green foliage to add texture and depth. The arrangements are housed in custom Louise Roe vases. The contemporary, minimal and whimsical approach echoes the brand’s classic, yet modern style.
Anthropologie
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Anthropologie
Anthropologie partners with @myladygarden for their Chelsea in Bloom installation. LADYGARDEN is an ever-evolving creative experiment, using flowers as the core medium in their creative journey. Known for their non-traditional aesthetic, LADYGARDEN takes pride in testing the boundaries of what is perceived as floristry. For the ‘Floral Feasts’ theme, they are creating a series of oversized summer strawberry sculptures in the Anthropologie Kings Road store windows, named: ‘Strawberry Fields Forever’. Created from 3D frames and then covered in red gerbera flowers and Amaranthus, LADYGARDEN will bring to life the playful, oversized berries using texture and block colour at the core of the aesthetic. With Pimm’s season and Wimbledon just around the corner, the visuals represent the love of British strawberries on long summer days, designed with a sweet, nostalgic, playful feel in mind inspired by founder of LADYGARDEN (Kai’s) childhood garden.
Astrid & Miyu
Silver-Gilt
Astrid & Miyu
For the third year running, Astrid & Miyu are back for Chelsea in Bloom. The London-based jewellery brand is partnering with Ivy & Gold Studio to bring the ‘Floral Feasts’ theme to life, with a summer twist. Astrid & Miyu’s summer collection, Dolce, is all about living the sweet life, whatever that means to you. Playing on this, their display centres around a floral and citrus tablescape to bring the Dolce Vita lifestyle to their King’s Road Store. Expect cascading florals, fresh tones and a selfie moment on the Italian-inspired table. To be more conscious with their display, the non-floral elements are made from natural wood, recyclable seeded paper and botanically dyed natural linens.
Auriens
Silver
Auriens
Derived from motifs in classical Greek and Roman mythology, the etymology of cornucopia comes from Latin cornu (horn) and copia (abundance).
The cornucopia, depicted as a horn overflowing with fruits and flowers either hanging from the first-floor railings or on a raised platform on the ground, symbolises the wealth of experiences and opportunities that Auriens offers our residents—a life filled with richness, vitality, and abundance.
Azzurra
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Azzurra
Azzurra are proud to partner with Highgrove Gardens, His Majesty The King’s country estate, to create a show-stopping floral installation in celebration of Chelsea in Bloom. An enchanting twine crown serves as the visual masterpiece, designed by willow maker Emma Stothard, which has been adorned with lush meadows of rhubarb, lemon, and strawberry, set against a stunning backdrop of pink and red blooms. Throughout Chelsea in Bloom, Azzurra will exclusively showcase Highgrove’s new Rhubarb Pink Gin with their specially curated Floral Feast menu, being the only restaurant serving this exquisite gin. Their bartenders have crafted three delicious floral cocktails, complemented by two seasonal dishes featuring rhubarb generously gifted from Highgrove Gardens, focusing on the very best sustainable ingredients from across the British Isles.
Beaverbrook Town House
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Beaverbrook Town House
This year, in line with the ‘Floral Feasts’ theme of Chelsea in Bloom, Beaverbrook Town House will be adorned with a duo of Bumble Bees, feasting on pollen, nature’s nectar.
The Bee’s feasting table is a large flower and the design celebrates nature’s intrinsic connection to feasting: for survival, for pollination and for pleasure too!
Bumble Bees fly away from flowers with as much as 75% or more of their body weight in pollen and nectar – a level that far surpasses any human capability for feasting.
This spectacular design, which includes two six-foot bumble bees, is created by acclaimed Royal florist Rob Van Helden for this year’s popular flower festival.
Birley Bakery
Highly Commended
Birley Bakery
Flowers are a “Feast for the Bees” and this floral feast features Birley Bakery Bees feasting on the flowers. Our message is to highlight the importance of bees, show bee friendly flowers, to educate about honeybees, and promote environmental sustainability.
3 stunning honeycomb towers hold English flowers that make the honey, rising from fantasy beehives. Small worker bees buzz around the towers, busying around yellow craspedia flowers representing the nectar which helps make the honey.
In the windows we will hang Bee “crests” which feature a fantasy flower of dried flowers, with a characterful bee feeding on the pollen. At the top of the crest, a crown, inspired by “Queen Bee” will be filled with over spilling bee friendly flowers.
Chef Vincent Zanardi of Birley Bakery is creating a baked goodie which will also celebrate bees – A delicious honey themed cake in the shape of a honeycomb. We are recycling props as used last year to create the main structure of the display. We are using English flowers from Stokesay Flower Garden in Shropshire. All the materials used in this display will be recycled or reused, with any lasting flowers being sent to Floral Angels, and The Confetti Club.
Brora
Silver-Gilt
Brora
Since Brora was founded 31 years ago, we have conjured up every sense-evoking colour name in our vocabulary for our cashmere, cotton and linen clothing, often inspired by food, botanicals and the natural world. So ‘Floral Feasts’ suits our collections to a tee – particularly our SS ranges where flower, fruit and food-y names are in abundance. This season’s palette of rhubarb, cherry, chocolate and sherbet evoke nostalgic trips to the sweetshop. Prints such as ‘nettle botanical’ and ‘mimosa bloom’ stir up memories of hazy summer tea parties in the garden.
At Brora we are fanatical about using natural fibres so ensuring our display matches our sustainable and ethical values is vital. A canopy of dried mimosa sets the scene. Accents and sprays of uplifting yellow and fresh white blooms such as sunflowers, roses, peonies and the dappled tones of hydrangea symbolise stripey sherbet sweets. A hint of dark pink is the ode to cherry drops and summer puddings with mint and camomile added to represent your choice of tea! Fancy a cup?
Sherbet lemons and minty refreshments will be on offer, while 10% of our in-store sales of clothing with food-inspired colour names, will be given to the charity The Felix Project for the duration of our ‘Sweets and Treats Tea Party’ window.
Brunello Cucinelli
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Brunello Cucinelli
This year Brunello Cucinelli celebrate Chelsea Bloom with a display that evokes many themes that are present in their collections and stores annually. The scents, colours and textures on display are ever present in the luxury brands fragrances and beyond. The theme of ‘Floral Feasts’ is captured by nodding to their Italian heritage. Woven together in a heady mix of fragrant herbs, edible plants and flower craft by the team at Linda Cottee Flowers Ltd., London.
Cartier
Gold
Cartier
In celebration of this year’s Chelsea in Bloom theme, ‘Floral Feasts’, the Sloane Street Cartier boutique is thrilled to showcase its floral window display. The floral installation has transformed the boutique with arrangements of ethereal reds and dainty yellows, using seasonal and locally sourced peonies and marguerites, amongst other beautiful blooms. The team look forward to welcoming you to delight in the beauty of the display, during this exciting week of floral installations and activities.
Cassandra Goad
Silver
Cassandra Goad
This year Cassandra Goad is transforming their window into a summer picnic in the French countryside. An idyllic array of wildflowers surrounded by charming beehives will accompany Cassandra’s food-inspired jewels such as her pâtisserie and noisette designs.
Cefinn
Silver
Cefinn
Cefinn collaborates with Pulbrook & Gould to celebrate Chelsea’s Floral Feasts. The installation features sustainably grown seasonal English flowers, evoking the charm of cutting gardens from English country houses. Blending tradition with contemporary flair, it’s the perfect backdrop for showcasing Cefinn summer event wear. Don’t miss this enchanting fusion of floral artistry and fashion at Chelsea in Bloom.
Chelsea Green Dental Practice
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Chelsea Green Dental Practice
For their debut display Chelsea Green Dental Practice has interpreted this year’s ‘Floral Feasts’ theme as a celebration of the work they do every day keeping their patients’ teeth healthy and able to enjoy life’s treats. Adorning the façade of a converted townhouse, home to their lovingly designed and family run practice, is a dazzling smile with red lips and gleaming white teeth. A bitten green apple floats appetisingly above, cleverly rendered in spherical form. The display captures the satisfying moment of the first bite into a crisp and juicy apple, made possible by strong and healthy teeth. Founder Dr Anna Maciag is proud to partner with Paola Feller of Bees and Lilacs for her practice’s installation.
Cinquecento
Silver-Gilt
Cinquecento
Imagine a delicious and dazzling floral feast, fit for San Gennaro himself, where the table overflows with a lavish display of botanical delights. At the centre, a terracotta pot blooms with a lively lemon tree, its branches laden with bright citrus fruits—an homage to the patron saint of Naples and Little Italy, New York.
Surrounding this verdant centrepiece are ornamental cabbages and artichokes, transformed into edible masterpieces, teasing the eye with their vibrant colours and intricate textures—a nod to the Neapolitan and Italian-American heritage celebrated during the San Gennaro Festival. Amaranthus cascades like strands of spaghetti, adding a playful twist to the tableau, while succulents peek out from between the leaves, hinting at secret flavours and textures waiting to be discovered. Carnations, not just for show, offer a surprising burst of floral essence when sampled.
The air is alive with the scents of potted herbs—basil, rosemary, and thyme infusing the scene with a tantalizing aroma, reminiscent of the festival’s joyful atmosphere. Amidst this floral symphony, imagine the distant strains of Italian singing, echoing the spirit of celebration. Meanwhile, Mama’s cooking, with all its comforting and nostalgic flavours, seems to weave itself into the very fabric of this fantastical spread. To complete this enchanting tableau, a selection of fresh fruits and vegetables adds a touch of whimsy, with their shapes and colours mirroring the natural beauty of the floral arrangement. As you feast your eyes on this opulent lush floral banquet, let your imagination roam and your taste bud’s tingle. This is not just a meal for sustenance but a culinary adventure, a celebration of nature’s bounty and cultural heritage in the most delightful and unexpected forms. Enjoy the visual and gastronomic spectacle before you—a floral feast that’s as fabulous as it is flavourful!
Colbert
Silver
Colbert
Let Them Eat Cake!
Inspired by Marie Antoinette’s lavish soirées and exquisite tea parties, our flower installation runs the length of the Colbert terrace awnings, seamlessly blending the regal charm of French Formal Gardens with the delicate, timeless beauty of nature.
Cosmetics a la Carte
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Cosmetics a la Carte
Cosmetics à la Carte’s founder Lynne Sanders grew up on a fruit farm in Kent. It encouraged a love of a simple natural life, created a passion for colour, and developed an appreciation for the delicate process of growing and nurturing the fruits on which her family relied.
This year’s Cosmetics à la Carte’s Chelsea in Bloom display, created by Moonflower Cobham, will creatively combine fruit and flowers, dramatically celebrating the environment that shaped Lynne’s life and inspired her to build a beauty brand which reflects the values found on the farm.
Diba Restaurant
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Diba Restaurant
Inspired by ancient myths, the pomegranate tree holds a sacred place in the folklore of various cultures. It was often considered a divine plant, believed to be planted by gods or goddesses or to have sprouted from the blood of mythical or heroic figures. In ancient symbolism, the pomegranate fruit was regarded as a symbol of reproduction and love. According to ancient legends, this tree emerged from the blood of Orestes and was sometimes called Rimmon, a young dying god, in some regions of ancient Asia. In Greek mythology, Aphrodite, the goddess of love, planted a pomegranate tree on the island of Cyprus. From the blood of the giant Porphyrion (also known as Bacchus in some myths), the pomegranate tree arose. This myth recalls the Persian legend of ‘Siavashan’, as mentioned by Ferdowsi, where the Tree grew from the spilt blood of Siavash. Pomegranate seeds have become a widespread symbol of fertility and abundance across Mediterranean societies, the Near East, India, and beyond. The pomegranate was emblematic of the Greek goddesses Demeter, Persephone, and Hera, and it was associated with sexual awakening and fertility. Before leaving the underworld (Hades), Persephone was given a pomegranate seed, symbolising her cyclical return to the underworld and the dual nature of death and rebirth.
Dubarry of Ireland
Merit
Essentiel Antwerp
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Essentiel Antwerp
This “Floral Feast” concept for Essentiel Antwerp, designed by the contemporary floral design studio FLWR, showcases nature’s bounty and beauty. It invites passersby to pause and immerse themselves in a captivating display of flowers and fruits that captures the essence of spring. This exhibit is a vibrant representation of the season, aligning seamlessly with the fresh, modern style of Essentiel Antwerp.
Finns of Chelsea
Silver
Finns of Chelsea
At Finns we are creating an external and internal display on the theme of a ‘Summer Meadow Picnic’. Uniquely, we are doing this entirely ourselves as a collaborative effort by all the girls who work at the shop and in the kitchen. We will be using vintage, pre-loved crockery, bamboo plates and basket-ware from 1985 when we first opened the doors of our small, Chelsea business. Seasonal flowers will be handpicked from the gardens of friends and customers alike, refreshed daily, and planted into our own coffee granule compost. The theme links our commitment to sustainability and minimum waste and the food plates highlight our admiration of The Felix Project.
Fiona Finds
Silver-Gilt
Fiona Finds
Floral Feasts feels like the perfect theme for Fiona Finds, a treasure trove filled with plates and glasses to furnish your feasts. Drawing inspiration from some of the spectacular hand painted vegetable plates in our shop, John Carter has created Fiona’s Vegetable Garden. The garden features an array of sustainably produced, bright, beautiful and British vegetables that redefines the meaning of floral displays. Gloriously simple, enchantingly beautiful, and incredibly delicious.
Five Fields
Silver
Five Fields
The theme of Floral Feasts is perfectly suited to us as our restaurant menus are based entirely around the best seasonal produce which we grow at our own Kitchen Garden, which was designed by Jekka McVicar and is located in the idylls of the Sussex countryside at our Chef Patron’s family home. Our display will represent and be based on what we grow at the garden e.g. brassicas, orchard fruit, berries etc. and structured on a honeycomb which represents the apiary of 10 bee hives that we maintain and which produce the comb and the honey used our menus.
Free People
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Free People
Free People have partnered with floral design studio Kitten & Grayson for the 2024 edition of Chelsea in Bloom. The lifestyle brand worked closely with the studio to create an immersive whimsical wild woodland that frames the boutique. Inspired by the brands hand-crafted and Bohemian designs there will be weaved baskets suspended with the brands signature pink thread throughout the display. There will be an abundance of bee friendly pollinator plant species; Foxgloves, Sea Lavender, Thyme, Jasmine, Ammi, Magnolia and pops of Wild Strawberries creating a botanical feast for the local Chelsea wildlife.
Granado
Silver-Gilt
Granado
Carmen Miranda & the tropical colourful Granado universe
Granado arrives in London at Kings Road with a tropical and colourful display of Carmen Miranda.
The 1930s singer and actress represented the Brazilian nature and culture. Her famous costume prints and headpieces were created with tropical fruits and flowers for her shows and movies. Our display blooms with these beautiful elements representing our brand fragrances and history.
H&M
Silver-Gilt
H&M
Long live summer days, sultry nights and the fashion that goes with them. H&M puts stunning shapes and bold tropical-inspired prints at the heart of their Summer 2024 collection. For Chelsea in Bloom 2024, we have worked with Cereus Nights to compliment the collection with our Tropical Feast for the Eyes installations throughout our store. Inspired by the warmth, energy and rich vibrancy of the natural botanical world, we hope to transport Londoners to sunnier climes, reminding them of the beautiful ecological wonders that lie beyond the city.
Hackett
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Hackett
Queen Victoria started the tradition of garden parties at Buckingham Palace in the 1860s. The parties were held annually. This year, on May 8th and 21st, they will be held at the Palace once again. A great British moment to celebrate, and a perfect match for our Hackett DNA. Garden parties had once replaced presentation parties attended by debutantes and have since evolved into a way of recognizing and rewarding outstanding service. This, connected to our current window display concept, with the addition of traditional plates and tea-time desserts, will create Instagrammable moments where visitors can engage with Hackett London.
Haines of Sloane Square
Silver
Haines of Sloane Square
As soon as the theme was announced for this year’s Chelsea in Bloom, we had no doubt as to the direction we wanted to go in. Winnie the Pooh has been a family favourite for many generations, so it would make sense to celebrate it during this special week. The vision we have is that the kiosk would replicate Winnie’s famous ‘Hunny’ pot with some floral decorations and artists drawings to compliment this and bring the vision to life.
Hans’ Bar and Grill
Silver-Gilt
Hans’ Bar and Grill
The Hans’ Bar & Grill floral installation complements the stunning display at 11 Cadogan Gardens with bees delicately feasting on a bountiful array of vibrant flowers.
A beautiful bee-friendly garden is a visual delight, featuring clusters of honeycombs filled with symbolic dried yellow flowers representing honey. Higher up, additional honeycombs hang gracefully alongside a magnificent floral bumble bee, creating a captivating spectacle. The garden is elegantly edged with wicker, enhancing its natural charm and inviting guests to immerse themselves in this serene oasis.
Join us in celebrating the intricate beauty of nature and the essential role of bees in our ecosystem. NB: Our display uses responsibly sourced flowers and plants supported by biodegradable floral foam that’s sustainable, while also supporting local and small artisan businesses wherever possible. This approach aligns with the restaurant’s focus on local produce and sustainability.
Heidi Klein
Silver
Heidi Klein
For this year’s ‘Floral Feasts’ theme for ‘Chelsea in Bloom,’ Heidi Klein is bringing the joys of summer to life through an intimate yet captivating display of ice cream cones. Marking the start of the warmer months, this display will transport you to sunnier climes where each delicate cone is a testament to floral artistry. The pretty cones burst with vibrant blooms, offering a charming glimpse into the pleasures of the season. From dainty pastel petals to bold bursts of colour, this whimsical display will capture the essence of summer indulgence in a delightfully compact presentation. Join us as we celebrate the arrival of sunny days and sweet delights in a gorgeous showcase of floral splendour.
Holy Trinity Primary School
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Holy Trinity Primary School
At Holy Trinity Primary School we are very proud of our School Dinners – cooked from scratch and sourced from local producers; we only use fresh, seasonal ingredients. They also happen to be delicious too!
Our display, supported by Tetragon, has been created by the pupils at Christ Church & Holy Trinity Federation in collaboration with local artists from our community. We have used a spray paint graffiti- style letter display incorporating stencilled ingredients and cooking utensils. This colourful flower-filled street art adds a pop of vibrancy to Pavilion Road and celebrates our two local primary schools.www.ccht.rbkc.sch.uk
Il Porticciolo
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Il Porticciolo
For this year’s ‘Floral Feasts’ theme for ‘Chelsea in Bloom’, Il Porticciolo has decided to bring on display the most famous of Italian desserts! Gelato! Very much like its hand-crafted children’s wear the Gelato on display was hand made with soft waffle cone filled with “vanilla and strawberry” hydrangeas fresh from the market.
Ixchel
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Ixchel
A night in Tulum; a Mexican beach floral fiesta, under the moons, created by London florist, Alice Strange. Ixchel restaurant installation draws inspiration from fine Mexican beach dining, to include scallop shell canapes and giant tacos under the golden archway, inspired by the Mayan Goddess of the moon. The floral fiesta celebrates some of Ixchel’s most favourite dishes on the menu; with bespoke upright tacos shaped into the fan of a scallop shell, filled with Mexican flowers and plants, whilst the floor standing wicker planters, refer to giant Mexican wraps filled with a colourful zesty palette. A Tulum beach setting is created using sand, dried pampas grass, natural and dried palms with natural Mexican tiki grass in the archway. Hanging coconut shells of ‘ice cream’ are filled with white flowers and adorn the archway with lanterns.
Jam Industries
Silver-Gilt
Jam Industries
Our 2024 Chelsea in Bloom display is inspired by our favourite kind of feast… a noodle feast. The design will incorporate suspended noodle ‘pots’ filled with flowers and chopsticks to represent a delicious Chinese takeaway. The flowers used will be homegrown by Lynne (mum) using a variety of fresh and wildflowers. Through this display we hope to celebrate the natural beauty of both culinary and floral feasts!
Jeroboams
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Jeroboams
In 1520, King Henry VIII invited King Francis of France to the most luxurious, exquisite Royal Feast and celebration, to promote the friendship between France and England. Jeroboams is taking you back to that time, replicating a “Floral Feast” fit for a King in both its windows and spilling out onto the pavement. Think bunches of grapes, vines, barrels flowing wine, swathes of gold cloth, goblets and magical creatures. Jeroboams sells artisanal foods, cheeses and hams, luxury chocolates, fine wines and champagnes to meet every palate and we very much look forward to welcoming you instore soon to help you create your very own Royal Feast.
Jessica McCormack
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Jessica McCormack
Wind in the willows picnic feast- riverside inspiration of English greens and fruits willow, moss ,fern, birch, rhubarb, apples, strawberry plants, wild garlic, foxgloves and sweet rocket.
Wild willow and birch to be woven into the railings and existing pots and planters to be used alongside.
Tall willow / birch to reach high at the front right of the shop and up from the basement, pots and urns to be filled with fox gloves foliage sweet rocket, solomons seal, to complement existing pots.
Kiki McDonough
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Kiki McDonough
To celebrate the launch of Kiki McDonough’s new Carousel jewellery collection, inspired by the dizzying colours and joy of the fairground, our take on this year’s ‘Floral Feasts’ theme incorporates traditional fun fair treats in an interactive display. Made using locally sourced flowers and sustainable materials, this display is an eye-catching celebration of summer entertainment, guaranteed to make people smile.
Klattermusen
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Klattermusen
For this year’s Chelsea in Bloom, Klättermusen collaborates with London based florist Maia De Emmony to transform the store front with a floral celebration of the brand’s main’s values- it’s Swedish heritage, it’s undisputed expertise in mountaineering equipment and its dedication to durability and sustainability. All in alignment with this year’s Chelsea in Bloom theme, Floral Feasts, a celebration of the two things Chelsea is famous for: botanical heritage & fabulous food.
La Maison Ani
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La Maison Ani
La Maison Ani is a love letter to French cuisine and culture.
Our display is inspired by French film “Amélie” (2001), directed by Jean-Pierre Jeunet.
We have created a realisation of an iconic moment within the film where the main character, Amélie Poulain, played by Audrey Tautou, enjoys a cup of tea with a dessert while daydreaming. The film is known for its whimsical and charming portrayal of life in France, and this scene captures that spirit perfectly.
La Maison Ani invites you to Step into the role of Audrey Tautou through our interactive floral installation. Slide into the cup, strike a pose and enjoy the signature dessert inspired by Chelsea in Bloom 2024 to celebrate the exciting opening of the first La Maison Ani in London.
“Amélie has a strange feeling of absolute harmony. It’s a perfect moment. A soft light, a scent in the air, the quiet murmur of the city. A surge of love, an urge to help mankind overcomes her.”
Created by FloEst Flowers for La Maison Ani.
Les Nereides
Les Nereides
Les Nereides
Inspirated by Les Nereides “strawberry” collection, this year ‘s installation features a bespoke design of large and small 3D strawberries to take your imagination into a beautiful woods, made from fresh and dried flowers with foliage using real leaves and monkey vines, no floral oasis will be used in this installation making the design sustainable.
LK Bennett
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LK Bennett
This LK Bennett is blossoming for Chelsea in Bloom with the theme ‘Floral Feasts’. This year we’ll be arranging a floral display of a British foodie favourite, with a sparkling afternoon tea at the races.
As an Official Sponsor of Royal Ascot, we’ll be using flower arches alongside our collection to evoke feelings of occasion and luxury with tiered dresses and cakes. We’ll mix in repurposed teacups and crockery to represent the mouth-watering pastries, sandwiches and sparkling wine offered race-side and beyond.
Pull up a chair and join us from the 20th – 26th May to find us blooming in Sloane Square. Find our latest collection, perfect for afternoon teas, race days and any other summer occasion you have in your diary. Celebrate with a luxury gift with any purchase over £250 across the week of Chelsea in Bloom.
Lloyds Bank
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Lloyds Bank
At Lloyds Bank, we’re excited to bring a unique vision to Chelsea in Bloom. Our floral design features a striking black stallion with a vintage cart overflowing with seasonal British produce. This vibrant scene encapsulates our commitment to putting people first and supporting local communities. The black stallion represents strength and resilience, while the vintage cart symbolises tradition and continuity. By showcasing an array of fresh, seasonal produce, we’re highlighting the beauty and abundance of Britain’s agricultural heritage. Our purpose, “Helping Britain Prosper,” is woven into every element of our design. It’s a reminder that by embracing sustainability and supporting local communities, we can create a more inclusive and prosperous future for all. Join us as we celebrate the harmony between nature, tradition, and community at Chelsea in Bloom.
Love My Human
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Love My Human
“Give a dog a beautiful bone”
We are celebrating a floral feast for dogs by creating a beautiful giant bone adorned with dog safe, edible flowers. Watching over the bone is a stone dog adorned with a garland of nutritious flowers and vegetables for dogs. At the end of Chelsea in bloom the vegetables will be lightly cooked and purée for dogs in our cafe, the moss and flowers will be composted and reused for planting in our rooftop sensory garden at our LMH pup club daycare.
Florist: Janie Yang Designs Concept by: Janie Yang & Jenny Matthews
Luca Faloni
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Luca Faloni
As an Italian brand, we have chosen to create a whimsical homage to Italy’s culinary heritage, reimagined in a larger-than-life floral spectacle. A cascade of twisting bamboo, vibrant blooms of trailing Amaranthus and textural celosia mimics a floral feast of blossoming spaghetti and meatballs with lush green herb detailing – while choosing seasonal flowers and foliage to celebrate nature’s beauty at its best. As menswear specialists, we wanted to create a display that was bold and sculptural, in keeping with our mid-century modern aesthetics, whilst still fully embracing the Chelsea in Bloom spirit.
With sustainability at the forefront of our concept, we are not using any floral foam and instead have opted for reusable mesh as a structure for our display. All the organic waste from our installation will be composted at the end of the event and not sent to landfill. The bamboo will be repurposed and reused, and we have avoided using materials that are not compostable, recyclable, or reusable.
We chose to partner with Blooming Haus as they are the first European B Corp certified event florist, striving to use sustainable practices both on site and in their studio. All the power used within the studio where the majority of the flower work has taken place is run on 100% green energy and all the delivery vehicles are electric. Our unique floral installation is not just a celebration of our Italian roots but also a testament to a shared commitment between ourselves and Blooming Haus to preserving our environment. We invite our local community to experience the delightful convergence of Italian tradition and modern sustainability initiatives in our striking floral display, a true feast for the eyes.
Lululemon
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Lululemon
This arrangement is brought to life by Zoe Greenfield, a floral designer from Yorkshire whose vision is to share the beauty of the natural world—without hindering it.
Zoe takes inspiration from her surrounding landscapes, using only sustainable methods for her creations. This year, her lululemon entry celebrates all the things that bring her joy; one of which is movement.
The aim is to create a piece of floral artwork that releases dopamine into the brain and makes us feel good: a similar sensation to the joy we feel when we move our bodies—of which lululemon is a huge advocate.
As this year’s theme is Floral Feast, Zoe invites you to discover the abundance of lemons entangled within this piece: a feast for our eyes that symbolises the arrival of brighter, days.
Maje
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Maje
Maje’s showcase for the Floral Feast theme is inspired by a journey to the heart of Jiayi Li’s universe, which draws a lush, fantasized nature.
The floral selection is therefore directly inspired by the artworks of this artist, combined with a creative mise-en-scène that evokes the fun of banqueting and cocktails.
We chose to work with Chloe Ward from Floral Roots, who specializes in creating spectacular floral arrangements with a fun, whimsical touch. The window set up is done by Harlequin.
Massimo Dutti
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Massimo Dutti
An ode to the magic that is created when friends gather around a table. Orange Papaver, dahlias, peonies, nutans, roses and Mediterranean mosses envelope a dream-like table and fill the air with an incredible aroma on balmy summer evening. A celebration of long evenings, laughter, sharing and pure joy.
Monica Vinader
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Monica Vinader
Paying homage to this year’s theme, Floral Feasts, we’re transporting passersby to an idyllic picnic in the British Countryside. Our floral installation takes inspiration from our first biodiversity project, Monica’s Meadow – an initiative aimed at restoring degraded farmland near our Holkham office back to a rich ecosystem, where animals, plants and microorganisms can thrive again.
Using the flowers and fauna in bloom at the meadow, coupled with quintessential British picnic supplies, we’re transforming our flagship Boutique into a biodiverse, mini meadow. All created sustainably with florist, Carly Rogers. Learn more about our sustainability initiatives at monicavinader.com/sustainability
More House School
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More House School
More House School will be staging a beautiful banquet across the front of their Pont Street building. The display will celebrate an intoxicating combination of dried and fresh flowers, bursting with colour and aroma, so that passers-by can almost taste the fantastic feast before their eyes. Windowsills will give the impression of the banqueting table itself, housing a number of filled bowls, bottles and dishes indicating different edible delights, while the doorways will be decorated with cascading herbs welcoming visitors with their wonderful scents. Menus outlining the order of the day will be placed on pillars and railings will be decorated with a combination of foliage and dried fruits. Don’t miss More House School’s feast for the senses that will be wowing audiences as part of this year’s festival.
Moyses Stevens
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Moyses Stevens
This year’s design, inspired by the theme “Floral Feast,” transforms the Moyses Stevens shop front on Pavilion Road into a stunning spectacle. The centrepiece features rocket lollies taking off into an explosive burst of blooms, with eremurus, lupins, and kniphofia lighting up the scene with vibrant colours and striking shapes.
MZ Skin
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MZ Skin
Our design blends MZ SKIN founders’ Persian roots with Disney’s Aladdin, featuring a lively Persian shop. Abu, Aladdin’s playful monkey, rides a magic carpet and snacks on an apple, joined by the notorious parrot, Lago. Abu wears a leaf vest crafted from pampas grass, while the carpet shines with Persian-inspired colours. Lanterns, fabrics, and greenery adorn the entrance, while inside, the shop is filled with flowerpots, fruit bowls, and spices. Rooted in our founders’ heritage, this scene pays homage to Persian vibrancy and the cultural significance of food in bringing people together.
National Army Museum
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National Army Museum
The National Army Museum will install a ‘ration drop’ installation outside its entrance during Chelsea in Bloom.
The idea is taken from the Museum’s collection of ration tins sent to soldiers on the front lines during the First World War.
Set on a bed of meadow grass – a ‘ration box drop’ designed with a large stamped crate to portray a great visual and understanding of the products & items within. We will enhance this with a bottle of rum, a tin of tea, canned Spam or such along with that all important Kendal Mint cake.
Each designed with a combination of flora and forna elements embracing Chelsea in Bloom 2024. The display will be 3metres by 3m, colourful, built on a sustainable frame, all of which will be returned to the florist and compostable after Chelsea in Bloom ends.
NU
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NU
Nu London has teamed up with Derek Isaac of Super Nature Flowers. Derek has taken his inspiration from the Donna Summer song, MacArthur Park. “Someone left the cake out in the rain”, will strike a chord with many people of a certain age, and hopefully introduce a younger generation to a 1970’s classic. With sustainability in mind, Derek has designed a larger-than-life floral cake, complete with clouds and rain, that will be foam free and will include English grown flowers.
Olivia von Halle
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Olivia von Halle
Olivia von Halle’s soft, feminine and dreamy installation is inspired by Lawrence Alma-Tadema’s famous painting “The Roses of Heligoabalus” which depicts a group of Roman diners at a banquet, engulfed by clouds of pink rose petals. Placing roses and carnations centre stage, the installation will see cascading petals in delicate pink hues in apparent free fall with wisps of foliage adding to the movement and fluidity.
Partridges
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Partridges
Welcome to Partridges, The Home of the Chelsea Bun, where you can see a magnificent, giant floral Chelsea Bun created from chrysanthemums and carnations. The first Chelsea Bun was baked at The Old Chelsea Bun House in around 1700, which was located close to Duke of York Square, where Partridges is located today. In 2019 Partridges launched the World Chelsea Bun Awards to revive the baking of Chelsea Buns in the area and to help raise money for charity. The judging of the 6th annual bake-off competition was held on Saturday 18th May at Partridges where lots of delicious Chelsea Buns were tasted and enjoyed by all.
Penhaligon’s
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Penhaligon’s
When Cornish barber William Penhaligon boarded a train to London to pursue his dreams, little did he know the fragrant legacy he was about to create. Paying homage to our founder’s roots, the window – a collaboration between Penhaligon’s and botanic sculptor Hamish Powell – was inspired by the classic Cornish cream tea. Textured, toasty-toned carnations are accessorised by dried brown flowers to form the scones, while a palette of white and cream flowers such as carnations and gerbera daisies create a light and fluffy cream filling. As for the jam? Red anthuriums provide a glossy texture as the flower’s spadix mimics a strawberry seed. Now, we’re sure William would have preferred his scone the Cornish way… but how do you take yours?
Pet Pavilion
Pet Pavilion
The inspiration for our display derives from Hal Ashby’s 1979 satirical comedy film ‘Being There’ which highlights our fears and desires during troubles whilst the world around us is in some turmoil.
Our gardens bring solace and a place for quiet reflection. The main characters become our canine and feline friends who provide great joy and support and our theme ‘All Will Be Well in The Garden’ is a window to changing seasons and happy times. Our windows are primarily internal, however there will be 2 external floral panels with multicolour bones and 3 mobile pieces.
Peter Jones
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Peter Jones
This year we are extremely happy to be working with Sarah Feather again on our Chelsea in Bloom windows. Our concept this year focuses on launching a John Lewis high street, delving into the history of our partner business Waitrose and our Leckford Farming estate. Alongside this we are very excited to be collaborating with Emma Bridgewater and David Austin Roses to add an additional high street store to our windows. The windows will see us launch a general store, haberdashery and Tea Room encapsulating the history of John Lewis as a whole, from food and drink, growth and farming, creative skills and exciting exclusive partnerships. We will be looking back through the archives to develop historical logos and prints to add to the scheme. Alongside this, Emma Bridgewater and David Austin will be making an appearance in at the window showcase through the CIB week.
Our windows are also huge on sustainability this year with the below elements:
– We are using wool direct from our Leckford sheep in replacement of moss
– Plants, herbs and food will be borrowed from Leckford anything not suitable for sale after the windows will be donated to food kitchens – We are borrowing all award-winning roses from David Austin and they will be handed back after the windows.
PizzaExpress
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PizzaExpress
Sip splendidly this summer on the beautiful PizzaExpress King’s Road terrace. Feast your eyes on the floral ode to Peter Boizot’s favourite pizza, the humble Margarita, and enjoy our fresh tomato garden. Sipsmith’s Summer Sipping menu features delicious British flavours, such as sweet & refreshing elderflower or tart & juicy rhubarb, perfectly paired with the quintessential expression of a classic London Dry Gin. The perfect combination of British craftsmanship and Italian hospitality!
Florist: Joanna Simmons of Flojoflowers Ltc
Poetry
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Poetry
Despite London having a population of nearly nine million people, it remains a green city with almost half (48 per cent) surfaced in vegetation, rivers and still waters. Incredibly biodiverse, London supports natural spaces and habitats as well as 14,000 species of wildlife.
There’s one species in particular that has made its home in the city and is not only surviving but thriving – the urban fox. Foxes have been present in London since the end of the First World War but their numbers have truly rocketed in the past 30 years. The London Wildlife Trust estimates there are now over 10,000 foxes living in the capital, feasting on discarded takeaways, frolicking in floral gardens and waking us up with their screeching nocturnal mating call.
For our store and window display, we wanted to celebrate the wildlife on our doorstep. Often vilified as aggressive and cunning, foxes are actually gentle animals who pose little or no danger to humans. In fact, there’s a mutual partnership in play with humans providing food and shelter in return for foxes keeping pests at bay. Fifty per cent of an urban fox’s feast is natural foods: worms, fruits, birds, rats and mice. They have a vital role in the ecosystem — take foxes out of the equation and London’s rodent population will boom. At Poetry, we’re committed to making clothes with minimal impact on the planet. We use only natural fabrics, supporting the use of renewable resources and the growth of millions of plants. We’re working, in the same spirit as the fox has adapted so well to the city, to create a sustainable relationship between commerce and nature.
POLPO
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POLPO
This year, POLPO is embracing its Italian heritage for Chelsea in Bloom, drawing inspiration from the essence of Italy with a larger-than-life display of quintessential Italian ingredients. POLPO is once again working with renowned florist Veevers Carter who will use a stunning array of both fresh and preserved flowers and foliage to create a feast for the eyes. From oversized olives to delicate pasta farfalle, vibrant tomatoes, and zesty lemons, each larger-than-life botanical creation pays homage to the rich and diverse culinary tradition that lies at the heart of POLPO’s cuisine.
Provenance Bucther
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Provenance Bucther
Field to fork: This display showcases the beautiful British meadows and pastures that our produce comes from. This is where the livestock spends their life, freely grazing amongst the vast array of colours and silhouettes of wildflowers and grasses unique to Great Britain. This traditional and natural method of farming not only contributes to the quality of the meat, but the happiness of the livestock and regeneration of the surrounding environment and the local wildlife.
The display includes a cow grazing amongst layers of tall grasses and flowers like foxgloves, lavender and poppies and lower lying smaller plants and flowers such as daisies, chamomile and forget me nots. Surrounded by wildlife such as wrens, robins, butterflies and bees all living harmoniously as nature should be. We source our produce from carefully selected, multi-generational family farms who have welfare, nature and quality in mind to bring only the best meat to your family table.
Provenance’s Chelsea In Bloom display was done by florists Rebel Rebel from Mare Street Market London
Rabbit
Rabbit
Rabbit
This year at Rabbit, our Floral Feast display takes inspiration from the British comedy A Private Function & Andy Warhol’s famous painting of the Suckling Pig. Using recyclable materials along with wood, a combination of fresh & dried flowers, biodegradable foam, and moss, we’re creating a Pig’s head with an English Bramley apple in its mouth – one that is normally the central piece at a traditional banquet and celebration. Upon arrival, diners will be greeted by the pig sitting on a crate of vegetables and fruit-made flowers, dotted with some real fruit too – a true Local & Wild celebration of Floral Feasts.
Throughout Chelsea in Bloom, Rabbit will serve a special five-course set menu (lunch & dinner) for £48 per person.
After the Flower Show, the display will be taken apart and the chicken wire, will go back in to stock to be reused. The dried flowers petals will be given to Confetti Club. Amanda Austin Flowers is proud to have a Zero to Landfill waste certificate again for 2023, over 50% of their other waste is composted, and all packaging is now fully recycled.
Rag & Bone
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Rag & Bone
Join us on a sensory journey with Chelsea’s vibrant botanical tapestry intertwined with culinary delights at Floral Feasts. Celebrating our rich heritage, we pay homage to iconic New York City fare with a unique twist on the classic pizza slice, a nod to our brand’s roots that’re deeply embedded in this dynamic metropolis, combined with artist Milton Glaser’s iconic ‘I LOVE NY’ emblem, reimagined through the lens of rag & bone’s innovative spirit. Our installation intertwines the New York City’s culinary and artistic legacies, with the humor and stories that can only happen underground in the subways and on the corners of the city.
Ralph Lauren
Ralph Lauren
Ralph Lauren
Ralph Lauren is celebrating Chelsea in Bloom this year with an immersive floral installation that pays homage to this year’s theme of ‘Floral Feasts’ with a Ralph’s Coffee inspired installation. During Chelsea in Bloom a Ralph’s Coffee trike will be serving a selection of iced beverages in aid of The Royal Marsden Cancer Charity, which supports the work of The Royal Marsden, a world-leading cancer centre.
The Ralph Lauren store façade will be adorned with lush coffee arabica plants that elegantly combine with jasmine, rose, hyacinth and cosmos in living walls and planters. Windows will be reimagined with oversized Ralph’s coffee cups overflowing with rich, dark, smooth tones of georgenanthus, alocasias and aeoniums echo the layered notes found in Ralph’s signature blend. Clusters of chrysanthemums and carnations come together to represent the homely comfort of fresh baked treats.
The Ralph’s Coffee inspired floral installation celebrates the timeless American spirit of the Ralph Lauren brand. The Sloane Square ‘World of Ralph Lauren’ store opened its doors in April 2021 and carries a unique assortment curated for local clientele, offering bespoke engaging experiences including in-store and virtual appointments, events and style trials.
Really Wild
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Really Wild
Our window celebrates what Britain does best in natural produce with the addition of flowers and nature, highlighting the British gardener, surrounded by her glory. Honouring our nation’s countryside roots and renowned farming industry with an array of fresh home-grown goods that vary in store day by day, the week will be sure to fill your boots. For this year’s Chelsea in Bloom Floral Feats, we wanted to transfer our brand ethos to support and celebrate British heritage and history, its local artisans and craftsman, from materials to produce. Really Wild welcomes you to our secret garden of floral displays depicted on beautifully crafted clothing manufactured with the highest quality fabrics and print designs by Liberty London. Empowering the woman and her embrace of nature.
RIXO
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RIXO
To coincide with our first ever pop-up store in New York, we’re celebrating our British roots with a nod to the iconic ritual of afternoon tea. We’re calling our entry ‘British Royal-tea’ in honour of our stores on King’s Road and, across the pond, Prince Street. Freddie’s Flowers will be creating the installation, featuring overflowing cake stands and jam-packed scones. As well as acknowledging the traditional dress codes that accompany dining out for afternoon tea, we’re celebrating the social aspect and how it historically brought women together as they bonded over tea and cake. RIXO is proud to create clothes for all women and all dress codes and we love bringing our #humansofrixo community together. This is a RIXO tea party, and everyone’s invited!
Royal Brompton & Harefield Hospital Charity
Merit
Royal Brompton & Harefield Hospital Charity
A general store from the late 50’s early 60’s ‘King & Co’ will be a pop-up shop open all hours selling everything from fruit veg meat, bread tin products. Our display will show these items made from all sorts of flowers and fruit and vegetable grown for the event.
Russell & Bromley
Silver-Gilt
Russell & Bromley
To celebrate Chelsea in Bloom’s ‘Floral Feasts’ theme, Russell & Bromley are transforming their King’s Road store into a sweet space inspired by honey. British spring honey is harvested from mid-to-late May, so perfect timing for Chelsea in Bloom.
The scene is set outside their store with columns of beautiful wildflowers, bold beehives structures, angular honeycomb inspired shapes and bee-friendly plants growing from the entrance. Stacks of golden honey pots will glisten in the sunlight through their store’s windows, bringing a warm summer glow and encompassing a sense of honey feasting.
A colour palette of sunny yellows, elevated whites, and muted greens and oranges, add an uplifting brightness and summery honey glow. Intertwining pollinators and insect friendly flowers, including Ammi, lavender, chamomile, and calendula create the standout installation – not only beautiful, but also supporting the preservation of British bees.
Bee keeping and honey making was a big part of former Russell & Bromley chairman, Michael C Bromley’s life and he has fond memories of days enjoying this craft. So, the installation not only showcases a glorious feast of sweet honey inside and out, but also nods to Russell & Bromley’s connection to British bee keeping and honey making.
Visitors and customers will be encouraged to explore the stand-out display in all its glory, inside and out. Customers will receive a free Russell & Bromley tote bag, plus a little sweet surprise with their in-store purchases. Russell & Bromley are also donating their leftover petals and remaining flowers to Confetti Club, a wonderful charity who dry fresh petals and sell them as confetti to raise funds for cancer charities
Saatchi Gallery
Saatchi Gallery
Join us to celebrate ‘Nature’s Bounty’, where an enchanting 8-metre floating table adorned with a vibrant tapestry of forest leaves sets the scene for a floral feast. Suspended above, seasonal blooms ascend towards the ceiling where they intertwine with cascading autumn leaves, symbolising the essence of life’s cycles. Crafted consciously by Tom de Houwer using locally grown, fresh-cut flowers from Marlston Farmgirl, this installation beckons viewers to reflect on our bond with nature and our shared responsibility to nurture it.
Floral designer: Tom de Houwer
Produced by: HERB Flower Studio
Sirplus
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Sirplus
Our window display is inspired by “Alice in the Wonderland” scene where they are all having tea around the table. We will have two of the store mannequins sitting down having an afternoon tea – all porcelain tea sets are second hand purchased and there will be fresh flowers coming out of everything, tea tops, cups, cake stands etc. The mannequins will be dressed with SIRPLUS clothing.
Sloane Square Hotel
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Sloane Square Hotel
Our design concentrates on the celebration of Mexican Food and Drink, with a colourful Fiesta Theme.
It features a Mexican street food stand to the right-hand side of the hotel with an assortment of Mexican Food built from flowers!
There will be Tacos with different fillings, along with Guacamole, Salsa and Mexican Queso on the stand, (built from flowers) which will be adorned with Corn – one of Mexico’s most common foods. The stall will also feature Chilli plants on stands behind and will have floral displays featuring Dahlias – Mexico’s national flower sitting in El Paso/Chill Sauce Cans.
We will have a large planter in front of the stand overflowing with Dahlias, Cosmos, Mexican Marigolds, Hibiscus and other bright flowers all relating to Mexico!
Smythson
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Smythson
‘Allotment 1887’ is inspired by the turn of the seasons, embracing each moment outside as the first signs of growth appear. Traditional in our approach to feasting, we celebrate the sentiment of home-grown produce with fruit, vegetables, and herbs as our garden-to-table heroes. Tying in with the launch of our Gardening Collection, delicate illustrations of our notebook covers will hang from the windows while our new Gardening Journal will be pride of place. Prioritising conscious design, we’ll display props that can be reused — such as wheelbarrows — and we’ll donate all our planting to Thrive, a charity that champions those living with disabilities or ill health and who are isolated, disadvantaged, or vulnerable.
Space NK
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Space NK
The SpaceNK Beauty Banquet Serving up a mouth-watering platter of our best-selling food-inspired and ingredient- led beauty products.
Sticks ‘n’ Sushi
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Sticks ‘n’ Sushi
Sticks’n’Sushi is a mix of Japanese cuisine with Nordic touches.
We represent our heritage with a fishing boat at the top of our restaurant, casting a net that has captured our grilled sticks and sushi. Comprising almost 9,000 stems, our display is an exquisite balance of dried and fresh flowers. White chrysanthemums are mixed with pink, peach, white and yellow limonium, as well as dahlias and carnations.
Strathberry
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Strathberry
Strathberry have taken inspiration for the 2024 windowscape from their close relationship with Dumfries House. This is the third year Strathberry has supported the charity program ‘field to fork’ which provides children with an introduction to gardening, food production and the use of fresh produce as a route to eating well. To celebrate their fantastic work, we have selected florals that mirror the fruit and vegetable gardens at Dumfries House, bringing the Scottish countryside to London’s Kings Road for the week. Strathberry are honoured to highlight His Majesty The King’s philosophy on harmony: “by understanding the balance, the order and the relationships between ourselves and the natural world we can create a more sustainable future”. This philosophy closely aligns with Strathberry’s aim to be a blueprint for heartfelt luxury: generous to the people, communities and nature that supports us. The Chelsea in Bloom 2024 theme of ‘Floral Feast’ gives us the opportunity to showcase the relationship we have with the natural world and our responsibility to create a sustainable future. The florals in our windowscape tie in with our AW24 collection with tones of warm Marmalade and fresh, tranquil Peony. We are excited to be working with ‘The Juicing Co’ – a Scottish juicing company based in Aberdeenshire, who have created a “Strathberry in Bloom” juice that is a special recipe based on the fruits and vegetables grown at Dumfries House. If you find yourself in the Kings Road Strathberry Boutique, be sure to sample our freshly pressed bloom!
Sunspel
Merit
Sunspel
The theme of this year’s RHS Chealsea Flower Show is Floral Feasts. We bring this into the world of Sunspel with a subtle, culinary take on British nature. A banqueting table covered in rolling green moss will form the centre piece of the store which will be covered in foraged florals, silk scarf napkins and fragments of silverware to create an image of a wild feast in the English countryside. Organically shaped fragments throughout the ground floor will continue the theme, transitioning seamlessly to the outside. The white Sunspel Classic T-shirt will feature in the installation, embodying purity, minimalism, organic nature, and English craftsmanship.
Tanner Krolle
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Tanner Krolle
Tanner Krolle’s history began in producing some of the most exquisite and beautiful luggage and travel essentials and as such for Chelsea in Bloom we will be referencing the warmth and colours of Tanner Krolle’s Italian Travels. A base of citrus colours will form the backdrop for the display whilst citrus trees will be adorned with oranges formed using flowers and crates will be overflowing with the harvested fruit, represented by flowers in shades of orange. We will feast in Italian citrusy lemonades and Negronis.
Taschen
Bronze
Taschen
Floral Feasts – Simply the Zest.
A celebration of The Lemon.
Sisters of Bloom, a collaborative of florists led by Clare Marie Jones and Kirsten Tanner have worked for over twenty years collectively in the flower industry as designers, installers, event florists and wholesalers. For Chelsea in Bloom 2024, they are working alongside TASCHEN to launch the fabulous new publication ‘The Gourmand’s Lemon’ – a collection of stories and recipes, with an in-depth exploration of the literary, linguistic, historic, and gastronomic legacy of lemons, where the line between food and art is happily blurred.
The installation for this year’s event will awaken the senses by bringing a warm Mediterranean garden full of fragrance and colour to the hustle and bustle of a busy city. The installation will include a bespoke lemon tree on one side of the entrance underplanted with a meadow of daisies, plants that can also be eaten and classified as medicinal herbs. We intend to source a selection of plants to create our meadow with chamomile, Tanacetum, oxeye, Margherita, erigeron, leucanthemum. Our design will be completely free of floral foam and use only sustainable mechanics such as chicken wire and water sources. Using plants in our design means that these can be used again and there will be no wastage from this element of the design.
The Butcher’s Tap and Grill
Innovation Award
The Butcher’s Tap and Grill
Tom Kerridge’s Pirates Feast” A Pirate Ship wooden structure that will extend from the front of the building. The structure will then be adorned with floristry with a focus on the use of edible flowers that can be preserved and used across our Michelin Star food establishments – All before entering our Pirates Galley of the Butcher’s Tap & Grill Chelsea. The elements of the structure have been repurposed or donated from our suppliers, such as hops and grape vines in the interest of sustainability.
The Cadogan Arms
Merit
The Cadogan Arms
For the third year, The Cadogan Arms is thrilled to participate in the Chelsea In Bloom pageant. We have designed a Summer Installation, showcasing a range of vibrant fresh flowers, indicative of our summer berry trifle.
The Cadogan, A Belmond Hotel
Silver-Gilt
The Cadogan, A Belmond Hotel
The Cadogan, A Belmond Hotel’s facade will be adorned with a colourful tribute to Floral Feasts by one of Britain’s most celebrated luxury florists, Wild At Heart. To the side of the hotel, a terrace will be created using a selection of pale sage green pots thoughtfully grouped to provide seating in-between. Blending classic British summer planting to create the ideal garden in which to enjoy creamy gelato. The planting will reflect the wonderful tonal palette that gelato offers, soft pastel shades of strawberry pinks, a dash of raspberry ripple, chocolate sprinkle with a pale limoncello.
Guests will be transported to a whimsical world where desserts meet floral fantasies. In celebration of Floral Feasts indulge in a sensory delight like no other, a giant ice cream sundae adorned with a vibrant mix of flowers. The sundae stands as a masterpiece of culinary artistry and botanical beauty. At the heart of the enchanting display stands a garden urn, its weathered exterior now serving as a vessel for indulgence. Within its depths, layers of vibrant carnations overflow mimicking the appearance of luscious scoops of gelato. Each bloom meticulously chosen for its hue and texture adding a touch of elegance to the display.
Alongside the display, The Cadogan have announced a partnership with acclaimed chef Anshu Anghotra on the launch of The Cadogan Cart. Serving seven flavours of authentic artisan gelato made with high quality seasonal ingredients produced in small batches with fresh fruits and no artificial flavours. Classic flavours will include Finest Belgian Chocolate, Bronte Pistachio, New Forest’s English Strawberry, Tiramisu, The Cadogan special Burgundy cassis and Sorrento lemon, Coconut & Kaffir Lime and Alfonso Mango. There will also be a secret container special that will only be available on request. The Gelato Kitchen concept was founded by Anshu Anghotra, who has had an impressive chef career history working with the likes of Jean George, Eric Frechon, Raymond Blanc and Pierre Garnaire.
The Capital Hotel, Townhouse and Apartments
Silver-Gilt
The Capital Hotel, Townhouse and Apartments
The Capital Hotel, part of the Warwick Hotels and Resorts Group, is a cherished destination known for its legendary Afternoon Tea experience. Unveiling this year’s Chelsea in Bloom floral competition entry as Alice in Wonderland: The Mad Hatter Tea Party, with a whimsical and bold floral tribute to an iconic floral feast. Offering a feast for both the eyes and stomach.
It is believed that a possible source of inspiration for the Tea Party was drawn from the essence of Carroll’s own fondness for tea gatherings with friends.
Designed by floral designer, Michael Hilbrown, Alice in Wonderland: The Mad Hatter Tea Party floral installation brings to life the imaginative vision of Carroll’s beloved story.
Drawing inspiration from the classic tale, this enchanting display transforms the front of the hotel into a fantastical wonderland, complete with an oversized teapot with flowing florals, a floral cake fit for royalty, appearances by the Mad Hatter, the March Hare and the Sleepy Dormouse, plus nods to the beloved tale woven throughout.
Steeped in history and tradition, The Capital Hotel’s afternoon tea has long been a beloved ritual for guests and dignitaries alike. Notably, the late Queen herself once graced the hotel with her presence for an Afternoon Tea in 2009, a testament to its unparalleled hospitality and impeccable service. Unlike the Mad Hatter Tea Party, it is served all afternoon and not just six o’clock!
The Capital Hotel: Situated in the heart of London’s prestigious Knightsbridge, is renowned for its timeless elegance, seamless service, and extraordinary Afternoon Tea experience. With a rich history dating back decades, the hotel continues to uphold its reputation as a haven of luxury and sophistication.
The Carlton Tower Jumeirah
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The Carlton Tower Jumeirah
To celebrate Chelsea in Bloom, The Carlton Tower’s entrance will be adorned with a beautiful installation inspired by James and The Giant Peach, created by London florist Moyses Steavens. The installation celebrates the iconic book, which was first published in 1961, the same year The Carlton Tower opened its doors, and will be on display to visitors and passersby for a limited time only. At The Carlton Tower, things are looking peachy.
The Conran Shop
Best Floral Display
The Conran Shop
THE CONRAN SHOP UNVEILS EXCLUSIVE COLLABORATION WITH ZOË DE GIVENCHY FOR CHELSEA IN BLOOM 2024
In celebration of The RHS Chelsea Flower Show and Chelsea in Bloom 2024, The Conran Shop teams up with Zoë de Givenchy to bring ‘La Douce France’ to the design brand’s flagship store in Chelsea’s Sloane Square. Designed collaboratively by Zoë and Mark Upstone, Head of Creative at The Conran Shop, ‘La Douce France’ is a vibrant installation laid out as a lush wildflower meadow, celebrating alfresco dining and the interconnectedness between humanity and the natural world.
Amid this bucolic wildflower field, The Conran Shop and Zoë celebrate with the visitors the art of the table and the artisanal heritage of France. Drawing inspiration from the French countryside and family, the designs of Zoë de Givenchy highlight the rich history of its artisans. “Exploring French culture through its artisanal heritage has been the essence of the Z.d.G story from the beginning, and celebrating these arts remains central to our purpose.” – Zoë de Givenchy
The Fold
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The Fold
The Fold are bringing one of their botanical designs to life at their Chelsea store. Sumptuous silks and blooming peonies will transform the space, a feast for the eyes!
The Organic Pharmacy
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The Organic Pharmacy
A feast for the eyes, step into our Organic Farmer’s Market, a delightful fusion of nature’s bounty and artisanal craftsmanship, showcasing the essence of our skincare products. From the vibrant hues of Carrot to the refreshing aroma of Peppermint, each organic and natural botanical ingredient takes centre stage, highlighting the purity and efficacy of our formulations. Our farmer’s market inspired display serves as a testament to our commitment to harnessing the power of nature to nurture and revitalise the skin; what is good for you is good for your skin.
The Phene
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The Phene
The Phene is marking CIB’s Floral Feasts by hosting afternoon tea from 4-5pm throughout the week and celebrating this wonderfully British tradition in our floral design!
Our eye-catching entrance arch, designed by our favourite florist Joanna Simmons (@flojoflowers), will feature Hydrangeas, Lisianthus, Roses, Campanula, Eustoma, Nephrolepis, Lavender and Bacopa, planted amongst afternoon tea hampers, wicker teacups, tiered cake stands and vintage China.
This will be the first time The Phene has served afternoon tea, and we’ll be putting our posh-pub spin on things, with our runny-yolk Lobster Scotch Eggs, Home Cured Gravalax Sandwiches, and our freshly baked Bakewell Tarts!
To perfectly accompany afternoon tea, we are partnering with Hendick’s Gin and serving a selection of tea and cucumber themed cocktails, alongside an enticing selection of British bubbles & Champagnes!
The Sloane Club and Sloane Place
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The Sloane Club and Sloane Place
Using food as our guide, we lead you through a cornucopia of indulgent colours, textures, and smells that are a feast for the eye and the senses. Our story begins in the classic kitchen, inspired by Classical still life paintings, with evocative elements such as traditional copper pots, pans, and utensils, alongside stoneware crockery and wooden market crates surrounded by a colourful assortment of fruits, bundles of root vegetables, and growing herbs and leaves. This montage fills one side of a vintage table underneath the corresponding side of the canopy, which is bursting with hanging vines of fruit and vegetables to evoke the marketplace. The table is separated by an arch covered in a mix of vine fruits and mixed florals leading to the Banquet side.
This table mise-en-place will be packed with beautiful crockery and overflowing with vases and urns full of flowers, featuring a giant shell floral centrepiece, with the canopy above overflowing with hanging mixed florals and foliage. All framed by lemon and citrus trees with baskets of edible and mixed flowers.
The White Company
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The White Company
As the soft wind blows, cotton fields engulf a stylish dining table, dressed with products from our current home collection. Gestural florals will be displayed amongst beautiful vases to create the perfect setting within which a floral feast can manifest. Conjuring the spirit of the season, white natural textures will be paired sensitively against beautiful, dried tones to ensure a timeless and ethereal quality is created, befitting of a celebration of 30 years of white. Suspended above and displayed both internally and externally of the store window, a sun-bleached cloud rambles with organic delight. Incorporating the brand within the scenography, we bring the spirit of the season alive and encourage visitors and guests alike to be inspired by the spirit of summer. Families and friends join to create memories amongst the countryside. From relaxed garden suppers to sundowners during golden hour, here comes the sun!
Tom Davies
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Tom Davies
Together with Moyses Stevens, Tom Davies is creating a whimsical and fantastical Wonka-inspired tree sculpture – beginning inside the store, spilling out on to the pavement and adorned with vibrant candy pink amaranthus and dangling red cherries. The team will craft mossy lilac mountains and oversized turquoise cherries to evoke the playful magic of the iconic fictional scenes, following the launch of Tom Davies’ wondrous Wonka collection of sunglasses and optical frames and having created bespoke frames for the film characters. These will also be exclusively showcased to the public for the very first time in our Chelsea in Bloom window display.
Trilogy
Trilogy
Trilogy
For our Chelsea in Bloom display we have collaborated with one of our key brands, Rails to deliver a concept that depicts the true taste of Summer, ice cream! Sorbet shades and pastel blooms combine with our floral arch and ice cream installation. We have partnered with Studio Flore who have created a sustainable structure and natural materials to support our meadow inspired display.
Trinny London
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Trinny London
Inspired by founder Trinny Woodall’s zest for life and infectious energy, Trinny London’s display transports you to a vibrant paradise with fresh lemons, sunny yellow hues, and the positive freshness they evoke. The zesty fruit and bold colours reflect Trinny London’s uplifting, joyful personality, passion for making every day brighter, and mission to help everyone fearlessly feel their best self. This is the brand’s first pop-up on the iconic King’s Road, so come and say hello for the chance to find new favourites, stock up on your staples or check out their blooms. It’s time to squeeze the day…
Vardo
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Vardo
Drawing inspiration from the essence of summer strawberries, the delicious La Bomba cocktail is a fruity delight. Infused with the vibrant flavours of strawberry and juniper, and topped off with champagne, it’s perfect for those with a penchant for sweetness. Our 2-metre-tall, striking installation is inspired by La Bomba and the theme of Chelsea in Bloom – Floral Feasts.
Varley
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Varley
In collaboration with FLOWERBX, we’ve transformed our storefront into a captivating homage to the traditional fruit market stall. Using carefully crafted floral arrangements resembling fresh fruits and vegetables, we’ve brought this vibrant display to life. This sensory experience aims to capture the rustic charm of a bustling English market, while staying true to our own brand identity.
Vilebrequin
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Vilebrequin
This year we’ve decided to illustrate the Chelsea in Bloom theme, Floral Feast, by enhancing the Parisian cafés aesthetic.
One of Paris most iconic dessert is macaron, and one of Parisians favourite place to gather with friends, family or lover, are cafés.
So, what a better way to represent the French origins of our brand?
Come enjoy some delicious macarons and sweets in our floral and colourful Vilebrequin café.
Walpole
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Walpole
Step into a world of elegance and craftsmanship at the Walpole head office for Chelsea in Bloom, where our dramatic floral archway welcomes you with breathtaking splendour. Embracing the theme of ‘Floral Feasts,’ our display, titled ‘Grapevine Grandeur,’ pays homage to the beauty and artistry of English sparkling wine. Inspired by Walpole’s dedication to representing British luxury, our design features nods to the Walpole custom-designed motif by Cole & Sons wallpapers. Celebrating artisanal craft, the archway showcases English country foliage, luxurious red roses, and clusters of grapes, symbolising the origins of sparkling wine. The inclusion of red roses holds historical significance, dating back to the Tudor Monarchy and now serving as England’s national flower. Crafted from sustainable materials such as fresh branches and reusable chicken wire, our foam-free design embodies our commitment to environmental responsibility whilst highlighting the beauty of British foliage.
Wyse
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Wyse
The idea for the display will be to use some plants branches and flowers from plants which are edible or have culinary uses of some kind. Mary is interested in using plant and flower material and ornamental vegetables to create the Floral Feast.
Outside the shop to the left of the door will be a ‘tree ‘made from magnolia branches, beech and loquat leaves foraged from Mary’s own garden, adorned with fantasy fruits made from pom-poms of flowers hung from the branches. The base of the mini suspended displays will be made from Agra-Wool in chicken wire cages to keep the flowers hydrated. Some of the forms will be made from leaves and herbs.
There will be a continuation of the tree inside the shop above the hanging rail on the left-hand side, on the inside above the entrance, continuing to the right above the mannequin in the window. The display will incorporate the colourful floral dresses of the Wyse SS24 Collection.
All the plant material used will be recyclable. Any small touches of gilding will be hand applied real gold or copper leaf, also recyclable. All plants and flowers will be secured with thin plain floral wire.
Zara
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Zara
Inspiration for this Chelsea in Bloom display was drawn from the serene beauty of an English country picnic beneath the enchanting canopy of silver birch trees, where the delicate elegance of asparagus asparagoides foliage harmonizes with the lush tapestry of bun and reindeer moss, ferns, biden, and bicep flowers.